THE IMPORTANCE OF IAAMC ACCREDITATION
By Jaime Nolan, CAE
The
IAAMC accreditation program is a fundamental process that every single
AMC should be required to go through. Through the accreditation process,
AMCs are ensuring that they have documented policies and procedures in
place that ensure quality standards and exceptional customer service to
their clients in the following areas:
- Client Contracts
- Servicing Clients
- Service Evaluation
- Financial Controls
- Insurance Requirements
- Employee Recruitment and Selection
- Employee Evaluation and Training
- Subcontracting Requirements
- Record Keeping Requirements
With more than 500 AMCs worldwide, the IAAMC/ANSI standard serves as
a benchmark by which to separate AMCs from their competition. This
article aims to provide an overview of the accreditation and its related
importance to AMCs and prospective clients.
Client Contracts (Section 4.0)
Section 4.0 of the IAAMC Accreditation program requires AMCs to have
written contractual agreements with all clients, including written
commitments that ensure high quality service and service delivery. This
section also requires a documented system for periodic reviews of the
contract, contract amendments, and procedures for transition of a
client’s property. The importance of this policy is to demonstrate to
clients that the AMC is organized, professional, and committed to high
quality service.
Servicing Clients (Section 5.0)
When establishing the Servicing Clients standard (Section 5.0), the
IAAMC did not intend to identify the specific ways in which clients were
to be serviced. Rather, the IAAMC sought to ensure there was clear
communication between the AMC and its client regarding the expectations
of both organizations, and a method by which to evaluate those services.
This section requires AMCs to establish service policies and delivery
systems that include the quantity and scope of services to be performed,
background information on AMC staff servicing the client, delivery
speed, accuracy, and flexibility, as well as methods to measure the
service provided and improve performance (if necessary). This ensures
that AMCs have measurable performance requirements in place; achieved
through process, controls and systems.
Service Evaluation (Section 6.0)
Section 6.0 of the Accreditation program elaborates further on Section
5.0. It requires AMCs to demonstrate that they have written procedures
and policies to evaluate the AMC performance, measuring client
satisfaction, and a procedure for necessary performance improvements.
This section provides a high level of importance to prospective clients
as it will ensure that the accredited AMC they choose will be expecting
an evaluation from the client during the course of its contract. This
section is also important to the AMC itself as the performance
evaluations allow the AMC to continually strive for high quality
customer service and grow to meet the changing needs of its clients.
Financial Controls (Section 7.0)
There are two purposes of Section 7.0 as it relates to financial
management and internal controls within AMCs. One purpose is to verify
that AMCs have a strong checks and balances in place to ensure that
client money is properly handled. The second purpose is to ensure that
the AMC is in compliance with accounting rules and regulations as
promulgated by the Financial Accounting Standards Board (FASB). This
includes policies to prevent co-mingling of client funds, and policies
regarding the confidentially of all client records, data, proceedings,
contracts and other information. This section is important to a
prospective client as it requires all AMCs to provide a written
confidentiality policy to all clients, and it is important to both the
AMC and the client in that the AMC has demonstrated all of its financial
controls are in compliance with FASB.
Insurance (Section 8.0)
Section 8.0 of the IAAMC accreditation program requires all AMCs to have
minimum insurance coverages in place to adequately protect both the AMC
and the client. Insurance requirements include general commercial
liability, property (including property in transit), valuable papers,
employee dishonesty, monies and securities, computer equipment and data,
auto liability, work comp, errors and omissions, and professional
liability insurance. AMCs going through the accreditation program often
assume their business office insurance package (BOP) includes these
items, when in reality, it does not and needs to be requested
specifically. By having these insurance coverages, the client can be
assured that all of its property, money, and data are fully protected in
the event of an incident outside of the client’s control.
Employee Recruitment and Selection (Section 9.0)
The importance of having written and documented procedures regarding
employee recruitment and selection lies in the fact that the AMC has
pre-determined expectations of its various staff positions and what the
job requirements entail. By having written job descriptions, candidates
are fully aware of the expectations of the open position, and the
requirements necessary to fill the position. This provides for clear
communication between the AMC and its staff, as well as an efficient
interview process of candidates for the open position. These job
descriptions are also important to clients, as they are able to know
exactly what the AMC expects from its staff when servicing their client.
The purpose of Sections 9 and 10 is to assure the AMC’s employees know,
understand and comply with company procedures and systems.
Employee Evaluation and Training (Section 10.0)
Section 10 of the IAAMC Accreditation program requires AMCs to have
written policies and procedures for employee performance reviews. This
section also requires AMCs to have written policies regarding periodic
training in areas such as process monitoring and control; data
collection and analysis; performance improvement and corrective action;
teamwork, interaction and communications. This will ensure that the AMC
has established and implemented a training program for its employees to
ensure that the delivery of services meets the standards set by the AMC.
By having these policies in place, AMCs are demonstrating to their
clients that they have a strong commitment to ongoing employee training
and education – ensuring that their staff is always up-to-date on the
latest trends and issues relating to nonprofit associations.
Subcontracting and Purchasing Requirements (Section 11.0)
In an effort to maintain the ethical standard of the AMC industry, the
IAAMC included this section in the accreditation program to make clear
to prospective clients as well as AMCs that the utmost integrity is
expected when subcontracting and purchasing on behalf of a client. In
doing so, the IAAMC wrote Section 11 of the accreditation program to
require all AMCs to exercise due diligence in purchasing products or
services on behalf of their client. This includes written procedures for
hiring subcontractors, completing purchase orders, and disclosing any
finder’s fees or commission received by the AMC for services contracted
by specific vendors. (Information regarding commission disclosure is
more specifically addressed in section seven). This section is important
to AMCs as it makes clear the expectation of ethical practices in the
AMC industry, and it is important for prospective clients so they are
assured the AMC is not benefiting on the client’s behalf.
Record Keeping Requirements (Section 12.0)
In recent years, national headlines such as “Enron” and “Arthur
Anderson” have come to be a household term. Prior to the revelation of
the Enron scandal, the IAAMC had already established a requirement for
accredited AMCs to have written and documented procedures relating to
the storing, archiving, and destroying of client documents. This policy
requires AMCs to adopt a records retention policy and a policy regarding
the safeguard of records protecting them from damage or deterioration
and/or unauthorized access. With the conception of the Sarbanes-Oxley
Act and other recent issues of security, this section is very important
to both the AMC – ensuring they are in compliance and protecting both
themselves and their clients – as well as to the prospective client as
they are increasingly aware of the Sarbanes-Oxley Act and its
implication on nonprofits.
Independent Review
In order for an AMC to become accredited by IAAMC, they are required to
undergo an independent review by a third-party CPA. The Reviewer must
not be employed by the AMC and must be experienced in conducting
reviews, which includes a successful peer review of their own. The
importance of this independent review is for an outside party, someone
completely unaffiliated with the AMC, to verify that the AMC actively
follows the standards required by the Accreditation. Upon the completion
of a successful review, the Reviewer submits a report to the IAAMC
making his or her recommendation as to whether the AMC should receive
the Accreditation. The IAAMC Accreditation committee then makes the
final determination as to the approval of the AMC’s application.
Earning your Accreditation with the IAAMC is an enormous accomplishment
and demonstrates an AMC’s commitment to consistent, high quality
service. It shows that an AMC has developed comprehensive quality
control systems, giving assurance to volunteer leaders searching for the
right AMC. As the only IAAMC/ANSI standard for the industry, being an
IAAMC-accredited AMC will distinguish your firm from your competitors.
Jaime Nolan is president of IntrinXec Management Inc., a
Minneapolis-based association management company.
Contact Jaime by clicking here.
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